The Social Catalyst: How Julianna Vane Built a Pickleball Empire

The Queen of the Court

Julianna Vane doesn't just play pickleball; she curates it. As a prominent event planner and founder of the "Ladies & Linens" tournament series, she has turned the sport into the ultimate social event in the Hamptons. For Julianna, the gear must be as impeccable as the guest list.

"Style is My Secret Weapon"

"People think pickleball is just about sweat and sneakers," Julianna laughs, gesturing to her coordinated court outfit. "But it’s a lifestyle. When I walk onto the court, I want to feel confident. That starts with my Xephira Court Bag. It’s the only bag I’ve found that actually looks like a piece of luxury luggage but functions like a pro-grade gear carrier."

Inside the Bag of a Socialite

Julianna gives us a tour of her essentials. "I have my Professional Series paddle in the thermal-lined compartment—it’s crucial for protecting the carbon fiber from the summer heat. Then there’s the dedicated shoe pocket, so my court shoes don't touch my post-match clothes. It’s these small, thoughtful details that show Xephira understands the modern player. We want performance, but we refuse to compromise on elegance."

Whether she’s hosting a charity tournament or meeting friends for a post-match cocktail, Julianna’s Xephira gear is always by her side. "It’s a conversation starter," she says. "Everyone wants to know where I got the bag."

Carry your passion with elegance: Shop the Bag Collection